The new crown epidemic has given rise to a new consumer model Can it continue to drive Amazon’s performance growth?
The domestic epidemic is basically coming to an end, but the foreign epidemic is escalating. Things have been bought up inside supermarkets, which is especially applicable to the mask products of the moment. On the one hand, very few big-selling masks are sold by the day in tens of thousands, and on the other hand, a large number of accounts are blocked because of selling high-priced masks. The development of the epidemic touches everyone’s nerves and concerns the future of every cross-border person.
In order to reduce the impact of the epidemic, Amazon, the world’s largest cross-border e-commerce platform, has taken a series of measures and issued an announcement: the new coronavirus pneumonia epidemic has affected many sellers on Amazon, and Amazon, for its part, has taken the initiative to take measures to give a $1 billion dividend subsidy that will be used to strategically promote Improve product and brand exposure internationally and enhance product sales as a way to mitigate the impact of the epidemic on Amazon sellers.
At the same time, in order to attract consumers and improve consumer loyalty, Amazon officials also launched a new consumer profit-sharing model: the provisions of the Amazon platform, merchants need to sell their products or services on the part of the profits to consumers. Amazon this initiative, not only to increase product sales, to alleviate the business crisis, but also conducive to the spread of word-of-mouth, to achieve the effect of user fission multiplier. In the global epidemic crisis, Amazon has created a new consumption model, so that consumers are no longer just consumers, and their consumption can also participate in the distribution of profits from goods, which will be a win-win situation for the platform, merchants and consumers.
The new crown epidemic has brought a blocking effect to the whole industry, and in the case that consumers cannot go out of the country, e-commerce channels have become the first choice for most consumers, and Amazon cross-border e-commerce, as an innovative business model that provides consumers with more category choices and better prices, is naturally favored by consumers for its social effect and value in the post-epidemic era, and the business value created by Amazon’s new consumer profit-sharing model has greatly The business value created by Amazon’s new consumer profit-sharing model has greatly enhanced the user experience, and undoubtedly has great demonstration significance for the whole industry innovation and leadership.
Stretching the cycle to see, the importance of the consumption scene under the profit-sharing model speaks for itself, which is of great help to Amazon to win the battle for quality customer base, only the players who have mastered the quality of the crowd, can laugh to the end.
In the future, with Amazon’s new consumer strategy in full swing, coupled with the rapid advancement of the profit-sharing model, it will widen Amazon’s moat at both the asset side and the capital side, and the advantages of these two aspects will promote each other and strengthen each other. In short, the profit-sharing model is only the midfield battle of consumer finance, while the layout of the asset side around the scene/customer group will be the key battle to decide the second half of the pattern.
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